A letter to all Pure Natural Diva’s


Sara Jordan PhotographyTo All My Pure Natural Divas,

It’s been years since my last perfume purchase.  Once I learned that perfumes were full of synthetics, neurotoxic musks, and phthalates – I looked to other ways to smell good. Not finding a truly natural perfume option in the marketplace that met my desires, I simply stopped buying perfumes. I still had my conventional perfumes, but they often gave me a headache.

I found myself scouring the shelves of Whole Foods looking for natural alternatives – with no luck.  Most of the options they offered were fragrance oils – another word for synthetic and not at all natural.  Certainly not what I was looking for. I settled for mixing a few essential oils together, creating simple perfumes oils and wearing conventional perfumes on special occasions – hoping they wouldn’t cause a headache.

Having spent years in the natural space, It was remarkable to me that there wasn’t a perfume option on the market for people like me… or those with perfume allergies, and importantly parents of children who suffer from allergies or asthma.   I mean, we all like to smell good, right? Was it too much to ask for a true botanical product, that was sophisticated, elegant and didn’t make me feel like I was sacrificing style for choosing a synthetic free option?

What was a Diva to do?  The answer was clear and Pure Natural Diva Botanical Perfumes was born.  My work was cut out for me, but once you experience our Botanical Perfumes I’m sure you’ll agree – it was worth the effort. We have created a REAL botanical perfume that will allow women everywhere feel GOOD about smelling GREAT.