Eco Savvy Ethics

Organic Perfume

Pure Natural Diva was originally founded as an eco savvy lifestyle website, dedicated to helping families find simple ways to live a greener, healthier life.  Founder Tania Reuben brings the same core values to Pure Natural Diva Botanicals.  We are continually striving to make the greenest selections we can.

  • We source our raw materials from companies whose values align with ours.
  • We reuse shipping materials whenever we can.
  • We use local producers for our sample vials, PET bottles, Jojoba Oil & Pacific Sea Salts.
  • We choose glass & stainless steel for our laboratory supplies whenever we can, minimizing our use of plastics whenever possible.
  • We opted to source our bottles & components out of France instead of China.
  • We strive to minimize our printed matter.  Creating online resources for our retailers in lieu of paper whenever we can.
  • Our business cards and postcards are printed on stock that uses post consumer recycled material and non-toxic inks.
  • We use local vendors for our silk screening, engraving and sample vials.
  • Our office is 70% solar powered (it’s also a home office!).
  • We work in the dark… OK… we don’t really.  We DO often work via sunlight and end up in the dark when the sun moves!

As we grow, building a mindful company is infused in our DNA and will always be at the forefront of our decision making.